Government restrictions on advertising are related to:
a. The content of advertising messages
b. The way that advertising messages are presented
c. The legal "state of mind" of the advertising producer
d. The content of advertising messages and the way that advertising messagesare presented
d
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Explain what «brand voice» is and why it is important for the writer to embrace and work with this voice on behalf of the brand.
What will be an ideal response?
A speech that has been written out, committed to memory, and given word for word is known as a(n): a. manuscript speech
b. extemporaneous speech. c. memorized speech. d. impromptu speech.
The first stage of a crisis is known as
A) the cleanup phase B) the point of no return C) the critical moment D) when things return to normal E) the warning stage
Audience members who assume two similar messages are identical are guilty of __________.
A. amplification B. accommodation C. admission D. assimilation