The ultimate goal of the "marketing concept" is:
A) product diversification
B) customer satisfaction
C) brand loyalty
D) rising profit margins
E) efficiency of production
B
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According to Deborah Tannen, men are more likely than women to
A. pay more compliments. B. temper criticism with praise. C. ask more questions. D. apologize frequently. E. boast about achievements.
Which of the following statements is NOT true about emotional intelligence?
A. Emotional intelligence involves the ability to perceive other's emotions B. Emotional intelligence involves the ability to understand what's causing your emotion C. Emotional intelligence involves the ability to manage your emotions D. Emotional intelligence involves the ability to control guilt E. Emotional intelligence involves the ability to identify your emotions
Which of the following is not a supplemental disclosure by the lessee required by SFAS No. 13 for noncancellable operating leases in excess of one year?
a. Future minimum rental payments in aggregate and for each of the succeeding five periods b. The present value of minimum lease payments c. Total minimum rentals to be received under non-cancellable subleases d. Rental expenses with separate totals for minimum rentals, contingent rentals, and sublease rentals
Which of the following is TRUE of descriptive research?
A. It is usually the first step when more sophisticated research is needed. B. It uses many different methods including secondary data, surveys, and observation. C. It uses a different, less restrictive and rigorous methodology than exploratory research. D. It primarily involves developing hypotheses for testing in exploratory research. E. It primarily tries to discover the cause and effect between variables.