Which of the following is an example of effective use of an enumerated list?
a. Three supervisors will travel to Orlando. They are:
1 . Bob,
2 . Larry, and
3 . John.
b. Our company should provide access to the security system to all managers because:
1 . Most managers have keys and will be entering the building during times when no one from the security office is available to disarm the system.
2 . Managers should be able to allow other employees into the building.
3 . Managers would see the trust our company has in them and that would help boost employee morale.
c. When you are ready to log into the network, you should:
1 . Double-click the network icon located in your desktop.
2 . Type in your user ID and password in the boxes indicated.
3 . Click OK.
4 . Select the network drive you wish to access (e.g. X: Personnel).
5 . Click OK.
d. None of the above is an effective example.
C
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A company paid $150,000, plus a 7% commission and $5,000 in closing costs for a property. The property included land appraised at $87,500, land improvements appraised at $35,000, and a building appraised at $52,500. What should be the allocation of this property's costs in the company's accounting records?
A. Land $82,750; Land Improvements, $33,100; Building, $49,650. B. Land $75,000; Land Improvements, $30,800; Building, $46,200. C. Land $80,250; Land Improvements, $32,100; Building, $48,150. D. Land $75,000; Land Improvements, $30,000; Building, $45,000. E. Land $77,500; Land Improvements; $31,000; Building; $46,500.
DealIt! is an online retailer of electronic goods. After HP announced that it was spinning off its
hardware division and consequently selling its tablet devices at throwaway prices, a huge demand for these devices arose. DealIt! was one of the few retailers to still hold stock of the tablet devices. DealIt! decided to sell the HP tablet devices at prices 25% more than those offered by the official HP online store. Customers lapped up the goods as they still presented a bargain for them. Which of the following pricing objectives did DealIt! pursue in the above case? A) market skimming pricing objective B) survival pricing objective C) profit maximization pricing objective D) market share maximization pricing objective
Which of the following statements about the growth stage of the product life cycle is true?
A. Firms may position themselves for a niche segment of diehard consumers. B. Firms will only start to see a rise in profits toward the end of the stage as the product matures. C. Marketing costs increase as firms vigorously defend their market share against competitors. D. Firms attempt to reach new consumers by studying their preferences, which enable them to segment the market more precisely. E. It is characterized by initial losses to the firm due to its high start-up costs and low levels of sales revenue.