What is a major problem with following the inverted-pyramid approach to journalistic writing?

A. The important information gets buried at the bottom of the story.
B. It lacks flow for readers.
C. It forces writers to focus on the big picture rather than individual impacts.
D. It limits writers to a few types of stories.


B. It lacks flow for readers.

Communication & Mass Media

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A(n) ___________ helps explain the unfamiliar by comparing

and contrasting it to what is familiar. Fill in the blanks with correct word

Communication & Mass Media

Passive management-by-exception

What will be an ideal response?

Communication & Mass Media

Which type of media allows advertisers to target a specific audience and get a message to that audience quickly?

a) Direct mail advertising b) Outdoor advertising c) Point-of-purchase advertising d) Online advertising

Communication & Mass Media

A phrase indicating the beginning of the conclusion of the interview is known as ______.

a. a quitting-time signal b. a stoppage c. a wrap-up signal d. a concluder

Communication & Mass Media