_____ is a process wherein each decision criterion is compared directly with every other criterion.
A) ?Absolute comparisons
B) ?Relative comparisons
C) ?Benchmarking
D) ?Satisficing
Answer: B) ?Relative comparisons
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Indirect exports have two advantages for a firm: they involve less investment and ________
A) less paperwork B) less intrusion by the government C) less risk D) less competition E) less customer suits
Which of the following statements explains a panel dropout?
A) Panel members may not remain on the panel. B) Being on a panel may change a member's behavior. C) Panel members may not be representative of the underlying population. D) Attitudes and preferences of the panel members may change over the time.
This audience type has a short attention span and are present against their will?
A) ?Neutral audience
B) ?Hostile audience
C) ?Uninterested audience
D) ?Friendly audience
What are the advantages to using mobile marketing research?
What will be an ideal response?