To help your speech flow smoothly, you should have

A. transitions.
B. previews.
C. reviews.
D. summaries.
E. all of the above


E

Communication & Mass Media

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Who championed positioning?

A) David Ogilvy B) Wayland Ayer C) Jack Trout D) Jim Vicary

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Which of the following is true about trigger words?

A. They create external noise. B. They create physiological noise. C. They make shared meaning easier to achieve. D. They make shared meaning harder to achieve.

Communication & Mass Media

In order, Duck's phases of ending a relationship are:

A) intrapsychic, confidant/dyadic, social, and grave-dressing B) intrapsychic, social, confidant/dyadic, and grave-dressing C) confidant/dyadic, social, termination, and grave-dressing D) confidant/dyadic, termination, social, and grave-dressing

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Distinguish figures and tropes A figure is a change to the structure of a phrase that lends an ear-catching quality and highlights important content.

Answer the following statement true (T) or false (F)

Communication & Mass Media