Basically there are two types of presentations that involve public relations writers: the primarily informational and the primarily persuasive
Indicate whether the statement is true or false
True .
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Using logical appeals in persuasive speaking __________.
A. is tricky because most people do not think logically B. is likely to keep listeners persuaded over time as long as the evidence provided is reliable C. is never as effective as arguing from emotional appeals D. is only useful if the audience is well-educated and predisposed to accept your position
Which philosophy advocates the justification of means as long as the end causes the most good and least harm to the majority of the people affected by it?
a) Utilitarian b) Idealist c) Existential d) Absolutist
Advertising campaigns are most related to:
a. message development b. media selection c. budget d. intended audiences e. all of the above
The text states that ethnocentrism exists on a continuum. Define ethnocentrism and explain what this statement means
What will be an ideal response?