The text states that ethnocentrism exists on a continuum. Define ethnocentrism and explain what this statement means

What will be an ideal response?


Answer: The ideal answer should include:
1. Ethnocentrism is the inclination to see other people and their behaviors through our own cultural filters, often as distortions of our own behaviors. It is the tendency to view our own culture as superior to others.
2. Ethnocentrism exists on a continuum. People are not completely ethnocentric or nonethnocentric. The level of ethnocentrism will vary from individual to individual. It will also vary according to the group we are focused on.

Communication & Mass Media

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What constitutes the “national interest?” Do you believe this varies cross-culturally (within continents, countries, states, counties, etc.)? Does political affiliation have a role?

What will be an ideal response?

Communication & Mass Media

In general, highly connotative words also tend to be concrete

Indicate whether this statement is true or false.

Communication & Mass Media

Research indicates that poor eye contact

a. does not affect audience comprehension b. has a negative impact on audience comprehension c. actually forces listeners to pay more attention to a speech d. neither helps nor hurts a speaker

Communication & Mass Media

The steps that must be taken on the way to reaching a final goal are termed:

A. Terminal objectives B. Instrumental objectives C. Behavioral objectives D. Cognitive objectives

Communication & Mass Media