Which of the following statements about learning is FALSE?
A. Satisfaction with a product purchase is reinforcement.
B. Repeated reinforcement is likely to lead to routine buying.
C. A marketing manager can use a package as a cue.
D. Almost all consumer behavior is learned.
E. Reinforcement in the learning process weakens the relationship between a cue and a response.
Answer: E
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When its monitoring software spotted a Twitter post that went to 10,000 followers from an upset consumer who couldn't redeem a prize from a MyCoke rewards program, Coke quickly posted an apology on his Twitter profile and offered to help resolve the
situation. This is an example of which of the following? A) mystery shopper actions B) consumer panel data C) purchasing outside information D) acting on marketing intelligence E) conducting a sentiment analysis
Each of the following is a relational algebra function except
a. join b. project c. link d. restrict
An important phenomenon that is changing the population distribution everywhere is the
A. rural-to-urban shift. B. increase in housing costs. C. move to rural areas for simpler, safer living. D. rise in single parent families. E. urban-to-rural shift.
Which sentence expresses numbers correctly?
A) Our company will be celebrating its seventy-fifth anniversary in June. B) Our company will be celebrating its 75th anniversary in June. C) Our company will be celebrating its seventy fifth anniversary in June.