Discuss how being concerned about your relationship to the audience can work in a persuasive effort. 

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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What characteristic should models used in speeches have?

A) be full size B) use actual objects not models C) be to scale and maintain the proper proportions D) be brightly colored and highly visible

Communication & Mass Media

The VALS typology segments audiences based on:

a. demographics b. geography c. psychographics d. social class

Communication & Mass Media

It is possible to listen even if we are not paying attention

Indicate whether this statement is true or false.

Communication & Mass Media

As your textbook explains, ________ meaning gives words their emotional power.

A. connotative B. definitional C. ethical D. logical E. denotative

Communication & Mass Media