Promotional expenditures on advertising, sales promotion, and personal selling
A. are expenses that must be covered as they help by creating demand for a product.
B. contribute to a product's cost and price, which in turn will affect a company's return on investment.
C. are incomes that must be covered in a firm's pricing structure.
D. are examples of fixed costs on an organization's income statement.
E. are the three main components of marketing mix.
Answer: A
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