Because advertisers have no say over how often and when their products will be shown, the lack of control is cited as a disadvantage of
A. guerrilla marketing.
B. transit advertising.
C. specialty advertising.
D. product linings.
E. product placements.
Answer: E
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Doug is a sales representative for Staples. He works in a B2B environment trying to sell office supply products to offices. He works to build long-term associations with his customers by regularly communicating with them. He spends a lot of time listening to their needs and provides support after the sale. Which type of selling is Doug engaged in?
A. Order taking B. Team selling C. Technical selling D. Missionary selling E. Trade selling
If employees are working effectively in teams and sharing their knowledge and learning from each other, they will be ________ to add value to the firm and they also will be ________ to leave the organization because of the loyalties and social ties that they develop over time.
A. more likely; less likely B. less likely; less likely C. less likely; more likely D. more likely; more likely
Bendel Inc. has an operating leverage of 7.3. If the company's sales increase by 3%, its net operating income should increase by about:
A. 3.0% B. 7.3% C. 21.9% D. 243.3%
Ryan Enterprises forecasts the free cash flows (in millions) shown below. Assume the firm has zero non-operating assets. The weighted average cost of capital is 13.0%, and the FCFs are expected to continue growing at a 5.0% rate after Year 3. What is the firm's total corporate value (in millions)? Do not round intermediate calculations. Year 1 2 3 FCF -$15.0 $10.0 $25.0 ?
A. $268.01 B. $196.22 C. $217.75 D. $272.79 E. $239.29