Which of the following is the top app in terms of both audience size and share of time spent?
A) YouTube
B) iTunes
C) Twitter
D) Facebook
D
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A marketer who first identifies consumer needs and then creates value by providing products that satisfy those needs is practicing the ________
A) sales orientation B) marketing concept C) customer lifetime value concept D) production orientation E) social responsibility concept
______ oral communication is the best channel to use when the message you must transmit is a difficult or complex one.
A. Written B. Face-to-face C. Arbitrated D. Random
The standard materials cost to produce 1 unit of Product R is 6 pounds of material at a standard price of $50 per pound. In manufacturing 8,000 units, 47,000 pounds of material were used at a cost of $51 per pound. What is the total direct materials cost variance?
A. $3,000 unfavorable. B. $3,000 favorable. C. $51,000 favorable. D. $48,000 unfavorable. E. $51,000 unfavorable.
Using technology and ________ are two ways a delivery gap can be reduced in size.
A. zone of tolerance analysis B. variability analysis C. voice-of-customer analysis D. public relations E. empowering employees