Using automobiles as an example, explain the differences between universal, retrieval, and evoked sets, and identify the one that is most important to marketers.
What will be an ideal response?
The universal set is all the automobiles available in the market. All the automobiles you can name would be the retrieval set. All the autos you would consider when deciding to buy a car would be the evoked set. Marketers would definitely prefer to be part of a consumer's evoked set.
You might also like to view...
On Tuesday morning John sends a letter to Arlene rejecting her offer, but later the same day John changes his mind and sends a letter of acceptance to Arlene. The letter of acceptance will be effective only if it is received by Arlene before she receives the rejection
a. True b. False Indicate whether the statement is true or false
What is the name given to a bond issued by a state or local government?
A. State treasury note B. State treasury bond C. Corporate bond D. Municipal bond
If First Bank receives a check for collection on Friday at 4 p.m., it must present the check to the payor bank by midnight Saturday
Indicate whether the statement is true or false
Some types of investments expose you to multiple sources of risk
Indicate whether this statement is true or false.