College students can be a less ________ market segment because students' media habits are quite diverse and firms might have to use a wide variety of media to attract this segment.
A. perceptive
B. identifiable
C. reachable
D. quantifiable
E. substantial
Answer: C
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Bounded rationality assumes that the decision maker ________.
A) is completely rational B) relies entirely on emotions, intuitions, and biases C) relies on both rational and emotional thinking D) is completely irrational
Which of the following is a commonly held value in the United States?
A. the importance of rank and status. B. belief in fate. C. the importance of tradition. D. competition. E. acceptance of birthright.
_______________________________ occurs when all trade barriers between countries are removed to allow consumers and produces to benefit from specialization and economies of scale.
Fill in the blank(s) with the appropriate word(s).
A company has the choice of either selling 1,000 unfinished units as is or completing them. The company could sell the unfinished units as is for $4.00 per unit. Alternatively, it could complete the units with incremental costs of $1.00 per unit for direct materials, $2.00 per unit for direct labor, and $1.50 per unit for overhead, and then sell the finished units for $8.00 each. What should the company do?
A. Finish the units. B. Neither sell nor finish because both alternatives produce a loss. Instead, the company should store the units permanently. C. It does not matter because both alternatives have the same result. D. Sell the units as is. E. Donate the units.