______ means attacking the person instead of the argument.
A. Ad hoc
B. Ad hominem
C. Verbal aggression
D. Conflict
B. Ad hominem
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Loss of emotional control can occur when you make snap judgments about the speaker or message
Indicate whether this statement is true or false.
Which of the following is an example of informational advertising?
A) Volkswagen famed "Drivers Wanted" campaign B) Pringles campaign with the tagline "Once You Pop, the Fun Don't Stop" C) KFC's fast-food range that it claims to be "Finger Lickin' Good" D) The California Milk Processor Board's famous "Got Milk" campaign E) Excedrin's ads that claim it stops the toughest headache
Which of the following is true of personal selling?
A) It is the most effective promotional tool for geographically dispersed buyers. B) It allows firms to dramatize product offers through arts and visuals. C) It is the most expensive promotional tool for companies to utilize. D) It is an ineffective method for building long-term customer relationships. E) It presents a firm's message as news rather than as a sales-directed communication.
Strategic planning for a large firm such as Disney with several SBUs probably occurs ________
A) only in its corporate headquarters B) only at the individual business unit level C) at both the overall corporate level and at the individual SBU level D) as needed based upon the success of the division E) at the location best suited for this function based upon findings of the SWOT analysis