________ stakeholders is relatively easy compared to ________ stakeholders.
a. Prioritizing; identifying
b. Identifying; prioritizing
c. Developing; sustaining
d. Sustaining; developing
Ans: B
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Clenzo is a company that provides house cleaning services in major urban and suburban areas
Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________. A) direct-mail marketing B) viral marketing C) catalog marketing D) contextual advertising E) display advertising
________ influence marketing by favorably presenting a company's products and services through the creation and placement of media content
A) Investors B) Competitors C) Consumers D) PR agencies E) Marketing research companies
The closing of an adjustment message should A) guarantee that the problem will not recur if the customer continues doing business with you
B) express confidence in future business relations. C) assign blame to the responsible department and assure the reader that the department has been improved. D) remind readers of their responsibility in the product failure.
Match the following terms with the appropriate definition.
A. An information and measurement system that identifies, records and communicates relevant reliable and comparable information about an organization's business activities. B. Beliefs that distinguish right from wrong, considered accepted standards of good and bad behavior. C. The area of accounting aimed at serving external users by providing them with general-purpose financial statements. D. A model that asserts the factors that must exist for a person to commit fraud. E. The part of accounting that involves recording transactions and events, either electronically or manually. F. Accounting specialists that have met educational and experience requirements, passed an examination and exhibit ethical characteristics to achieve a professional certification. G. The area of accounting that serves the decision-making needs of internal users. H. Persons using accounting information who are directly involved in managing and operating the organization. I. Persons using accounting information who are not directly involved in running the organization.