________ is the first component of an operational customer relationship management system that supports a broad range of business processes, such as tracking and managing customer history and preferences, account and contact management, and order
processing and tracking.A) Enterprise marketing management
B) Sales force automation
C) Data warehousing
D) Execution management
E) Customer service and support
B
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If a division is set up as an autonomous profit center, then goods should not be transferred
a. in at a cost-based transfer price. b. out at a cost-based transfer price. c. in or out at cost-based transfer price. d. to other divisions in the same company.
The "triple bottom line" refers to what three performance metrics a company should simultaneously succeed in?
A. planning, execution, and results B. legal, social, and economical C. legal, social, and environmental D. pay, power, and performance E. economic, social, and environmental
In the early stages of an ad campaign, the objectives are established. To determine if those objectives have been met, the marketer will
A. conduct feedback analysis. B. posttest. C. pretest. D. initiate content analysis. E. arrange for peer analysis.
In an acquisition where 100% control is acquired, how would the land accounts of the parent and the land accounts of the subsidiary be reported on consolidated financial statements? ParentSubsidiaryA)Book ValueBook ValueB)Book ValueFair ValueC)Fair ValueFair ValueD)Fair ValueBook ValueE)CostCost
A. Option A. B. Option E. C. Option D. D. Option C. E. Option B.