Describe and discuss the "boundary role" theory of public relations management
What will be an ideal response?
• Communications professors James Grunig and Todd Hunt more than 20 years ago determined that public relations plays a "boundary" management role.
• Public relations people function at the edge of an organization and as a liaison between an organization and its internal and external publics.
• With one foot inside and one outside an organization, they must continually demonstrate that they are knowledgeable about the external environment and that they can build relationships with the various functionaries within an organization.
• They must know the organization's functions; understand its structure, especially its hierarchy of people and departments; know the processes and procedures for formal decision making; and develop formal and informal evaluative mechanisms.
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On March 1, 2018, Mandy Services issued a 3% long-term notes payable for $15,000. It is payable over a 3-year term in $5000 principal installments on March 1 of each year, beginning March 1, 2019. Each yearly installment will include both principal repayment of $5000 and interest payment for the preceding one-year period. What is the amount of total cash payment that Mandy will make on March 1, 2019?
A) $5000 B) $5450 C) $15,000 D) $5225
A(n) ____________________ is typically a name, number, or combination of characters that in some way describes an aspect of an object or activity.
Fill in the blank(s) with the appropriate word(s).
Data mining is a tool for allowing users to
A) quickly compare transaction data gathered over many years. B) find hidden relationships in data. C) obtain online answers to ad-hoc questions in a rapid amount of time. D) summarize massive amounts of data into much smaller, traditional reports. E) access the vast amounts of data in a data warehouse.
________ refers to systems that automate requests, complaints, product returns, and information requests
A) Data warehouse B) Enterprise marketing management C) Customer service and support D) Execution management E) Sales force automation