Should Starbucks form partnerships with farmers in Guatemala? Why or why not?
What will be an ideal response?
Ans: Answers will vary but must provide a clear rationale supporting why Starbucks should or should not partner with farmers in Guatemala. From a strategic CSR perspective, Starbucks should not do this to fill a charitable need but instead because farmers produce a raw material that is essential to its business.
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Indirect benefits are not directly attributable to the system or the system change
Indicate whether the statement is true or false
An area of research that has taken self-leadership strategies and applied them to sports is:
a. sports self-leadership b. sports psychology c. sports self-influence d. sports personalities
Behavioral segmentation depends on marketers understanding which media consumers are exposed to and the likelihood that consumers will be influenced by certain media
Indicate whether the statement is true or false
Which of the following would be considered a recommendation?
a. The cost of the brick veneer will be seven percent more than aluminum siding. b. Even though brick veneer is more expensive, we understand it will be more durable over the years. c. Install brick veneer, since its slightly higher cost will be well offset by its durability. d. Both brick veneer and aluminum siding have their advantages.