Since recipients must believe that fear can be countered by some action, high fear messages are most effective when accompanied by
a. an anchor
b. two sided appeals.
c. efficacy.
d. inoculation.
c
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Popular opinion polls best exemplify what form of supporting information?
a. statistics b. brief examples c. lay testimony d. liberal
The standard rate of frames per second for American television formats is:
A. 20 fps B. 24 fps C. 29.97 fps D. 48 fps
What are the two basic types of testimony?
a. expert and eyewitness b. auditory and visual c. figurative and literal d. narrative and illustration
Answer the following statement(s) true (T) or false (F)
1. Audiences understand an organized presentation better than an unorganized presentation. 2. The first task in organizing the body of a presentation is to integrate supporting material. 3. Organized presenters appear more competent and trustworthy to an audience than do unorganized presenters. 4. An unorganized presentation results in reduced understanding of the material by the audience. 5. Presenters who organize their messages only appear more confident than presenters who do not.