Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies
A) concentric growth
B) conglomerate
C) horizontal
D) intensive growth
E) integrative growth
D
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Which of the following managers is most likely to report to the controller?
a. accounts payable department manager b. cashier c. purchasing department manager d. receiving department manager
Exhibit 9-3 John Company includes three coupons in each package of cookies it sells. In exchange for 20 coupons, a customer will receive a cookie sheet. John estimates that 30% of the coupons will be redeemed. In 2016, John sold 4,000,000 boxes of cookies and purchased 150,000 Cookie sheets at $2.50 each. During the year, 970,000 coupons were redeemed. ? Refer to Exhibit 9-3. What amount should
John report as estimated premium claims outstanding at December 31, 2016? A) $121,250 B) $328,750 C) $450,000 D) $500,000
Because slang words are in use for long periods, people who read business documents that are several years old should have no problem understanding them
Indicate whether the statement is true or false
The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:
A. organizational promotional resources. B. nature of the target market. C. characteristics of the product. D. personal preferences of the marketers. E. feasibility of various promotion methods.