Which of the following communications methods is potentially the most powerful in terms of its ability to make or break a product or a company?
A. celebrity branding
B. online advertising
C. sales promotions
D. publicity
E. advertorials
Answer: D
You might also like to view...
The largest single market in the world in terms of national income is the United States representing roughly ________ of the total world market for all products and services
A) 25% B) 35% C) 55% D) 65% E) 75%
Rebecca used verbal warnings and even gave job related threats to her staff if they spoke to the media about any of the company’s policy changes. This is a demonstration of which form of power?
A. coercive power B. reward power C. legitimate power D. expert power
What is meant by the statement, "successful project management is contextual"?
What will be an ideal response?
Which type of change might include a shift from a functional to a product structure?
A. a structural design change B. a structural component change C. a technological change D. a people change