When Cadillac buys headlights from Delco (both of which are divisions of General Motors), ____ pricing occurs.
A. base-point
B. zone
C. transfer
D. uniform geographic
E. matrix
Answer: C
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Means-end theory is the basis of the MECCAS approach to advertising
Indicate whether the statement is true or false
Which of the following dimensions of Hofstede’s cultural values is defined as deference to authority?
A. relationship orientation B. uncertainty avoidance C. power distance D. collectivism–individualism
Which of the following is not a correct guideline for using humor in presentations?
A) Avoid humor when covering very serious topics. B) Offensive language and singling out one ethnic group are never appropriate. C) "I heard a funny story the other day" is not an effective lead-in to humorous remarks. D) Avoid directing humor at yourself, which hurts your credibility as a speaker. E) Humor is most effective when it comes as a surprise to the audience.
When the manager’s role is to counsel and guide employees as they focus on the improvement of future performance rather than on the appraisal of past performance, ____ purposes are being served.
a. Developmental b. MBO c. Relevant requirement d. Judgmental