How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?
A. It can pay its employees minimum wage as required by law.
B. It can purchase coffee beans from suppliers who pay coffee growers a fair price.
C. It can use cups made from recycled paper.
D. Social responsibility isn't relevant where channel partners are concerned; it has to do with serving society as a whole.
E. It can offer healthy drinks and snacks in its stores.
Answer: B
You might also like to view...
Dividends are a distribution of corporate profits to shareholders
Indicate whether the statement is true or false
The marketing strategy that focuses on attracting, maintaining, and enhancing customer relationships is called ________ ________.
What will be an ideal response?
Genevieve realizes that she has a particularly arduous task ahead of her. Before she starts working, Genevieve visualizes the project in its completed form. She also decides to set a goal of completing the more tedious tasks first. Then, once she has completed the project, she sets a reward for herself. Genevieve is practicing
a. Authentic leadership b. Self determination c. Self confidence d. Self-leadership
Along the service-product continuum, which of the following would be considered the most service dominant?
A. restaurant B. grocery store C. apparel specialty store D. doctor's office E. bookstore