Edward L. Bernays' critics claimed that he

A) was dishonest
B) didn't understand the plight of poor people
C) was a Nazi sympathizer
D) was sexist
E) was too self-promotional


Answer: E

Communication & Mass Media

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Every time Ellen and Elliot see each other, they do their own special, unique handshake and then smile and laugh about it. This is an example of a/an ______.

A. support behavior B. idiomatic behavior C. vocalic behavior D. relationship behavior

Communication & Mass Media

The order of occurrence for the proper conclusion includes:

A. Psychological closure, logical closure, and a clincher B. Psychological closure, motivational appeal, and a clincher C. Logical closure, attention getter, and a clincher D. Logical closure, psychological closure, and a clincher E. Summary, logical closure, and a clincher

Communication & Mass Media

Which of the following is an assessment of the extent to which people will speak out with their own opinion?

A. last-minute swing B. train test C. dispositional matrix D. quasi-statistical sense

Communication & Mass Media

A question aimed at making a statement or producing some type of desired effect is referred to as a

A) hyperbole. C) metaphor. B) rhetorical question. D) simile.

Communication & Mass Media