A legal service in a corporate acquisition probably scores:
A) low on customization and high on physical activities.
B) high on customer contact and low on intangible activities.
C) high on customization and high on intangible activities.
D) low on customer contact and low on intangible activities.
Answer: C
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When responding positively to a request, the goal is to
A) increase future sales. B) leave the reader with a good impression of you and your firm. C) imply good news without clearly stating it. D) answer the most important questions. E) provide details that will help the reader make a decision.
The following are reasons to use guerilla marketing, except:
A) to create buzz B) to reach consumers that cannot be reached with traditional advertising C) to interact with consumers D) to build relationships with consumers
Write the whole number in numerical form: Seven hundred fourteen thousand, four
What will be an ideal response?
Most industrial markets are mass markets
Indicate whether the statement is true or false