Which of the following statements is false about trend patterns?
a. Trend is the long-term movement of data over time.
b. Damped trend occurs when the level of demand increases initially, but over the long run, it levels off.
c. Exponential decline occurs when each succeeding observation decreases by some constant factor.
d. Linear trend often occurs when new products are introduced.
. Linear trend often occurs when new products are introduced.
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A corporation dealing in foreign exchange may desire to obtain an exchange quote between the pound and franc, whose values are both expressed relative to the dollar. ____ are used to determine such a relationship.
a. Spot exchange rates b. Forward exchange rates c. Cross exchange rates d. Option exchange rates
National Beverage Corp produces and distributes a wide range of beverages. It offers a selection of flavored soft drinks, juices, sparkling waters, energy drinks, nutritionally-enhanced waters, and other specialty beverages
What distribution strategy will be most suitable for the company's products?
Which of the following is NOT a true statement about conventional marketing systems?
A) Conventional marketing systems are multilevel distribution channels. B) Most conventional marketing systems are highly successful. C) Members of conventional marketing systems work independently of one another. D) Members of conventional marketing systems do not work toward the same broad goals. E) Relationships between members of conventional marketing systems are limited to simply buying and selling from one another.
Which planning approach is appropriate for companies whose mix of products and service offerings change from period to period?
A. bottom-up B. top-down C. aggregate D. independent