National Beverage Corp produces and distributes a wide range of beverages. It offers a selection of flavored soft drinks, juices, sparkling waters, energy drinks, nutritionally-enhanced waters, and other specialty beverages
What distribution strategy will be most suitable for the company's products?
The company has to use intensive distribution, which places the goods or services in as many outlets as possible. This strategy serves well for products consumers buy frequently or in a variety of locations.
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Which of the following describes the public relations function of lobbying?
A) sponsoring efforts to publicize specific products B) advising management about public issues, and company positions and image during good times and bad C) presenting news and information about the organization in the most positive light D) dealing with legislators and government officials to promote or defeat legislation and regulation E) promoting understanding of the organization through internal and external communications
________ is a construct equivalence issue that deals specifically with whether a given concept or behavior serves the same role or function in different countries
A) Conceptual equivalence B) Item equivalence C) Functional equivalence D) Category equivalence
From a manager’s perspective, which stakeholders should matter?
a. underprivileged stakeholders b. stakeholders with a financial link to the company c. stakeholders with power d. all stakeholders
When giving negative feedback on a peer's writing, emphasize the writer's role in creating the text, rather than the text itself
Indicate whether the statement is true or false