Why do scientists measure electrical signals from neurons while presenting research subjects with a series of stimuli?
A. Scientists want to see if distracting subjects with electrical signals affects performance on cogntion tests.
B. They want to know whether the stimuli affect neurons and, if so, which parts of the brain are active.
C. They want to find out if each subject's brain has any electrical activity, and if so, why the activity is electrical and not chemical.
D. Scientists are trying to determine if electrical signals or chemical signals are strongest within a human brain.
Answer: B
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a. True b. False Indicate whether the statement is true or false
In ads for rock music concerts, concert promoters usually hide the cost of tickets from fans. According to your text, this should
A) increase the sales based on the principle of social validation. B) increase the sales because the act of calling for the price serves as a personal commitment that increases the likelihood that fans will then purchase a ticket. C) decrease the sales, because people would not receive information essential to their decision. D) decrease the sales, because people will experience reactance.
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A. blocking B. clanging C. neologisms D. perseveration
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Answer the following statement true (T) or false (F)