Rhetorical critics study
a. how viewers and listeners have their minds changed by communication messages.
b. why particular persuasive techniques work or not.
c. in what sorts of social, economic and political climates people are susceptible to
particular kind of appeals.
d. the ethics of persuasion.
e. All of the above.
e
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Which of the following statements is true of the relativist position of ethics?
A. It focuses particularly on identifying acts and conditions that most societies think of as wrong, such as murder and theft. B. It argues that cultural differences are only superficial and that fundamental notions of right and wrong are universal. C. It holds that any cultural behavior can be judged only within the cultural context in which it occurs. D. It encourages people to identify those rules that apply across cultures.
Rate, volume, pitch, and stress refer to the oral aspects of nonverbal communication known as _____
a. paralinguistics b. monolinguisitcs c. chronemics d. haptics
A rhetor can be a person, institution, or a corporation
Indicate whether the statement is true or false.
Answer the following statements true (T) or false (F)
1. When describing the consequences of a recommended behavior, it is more effective to focus on the consequences that are more desirable and personally relevant to the message receiver. 2. As compared to one-sided messages, two-sided messages are generally more persuasive. 3. A refutational two-sided message is generally more persuasive than a nonrefutational two-sided message. 4. Because of negativity bias, loss-framed messages are generally more persuasive than gain-framed messages. 5. If a threat is perceived as significant, but the message receivers doubts his or her ability to minimize the threat, he or she is likely to engage in a fear control response.