What is a market-management organization?
What will be an ideal response?
Many companies sell their products to differing markets. When customers fall into different user groups with distinct buying preferences and practices, a market-management organization is desirable. Market managers supervise several market-development managers, market specialists, or industry specialists and draw on functional services as needed. Market managers of important markets might even have functional specialists reporting to them. Market managers are staff (not line) people, with duties like those of product managers. They develop long-range and annual plans for their markets and are judged by their market's growth and profitability. Because this system organizes marketing activity to meet the needs of distinct customer groups, it shares many advantages and disadvantages of product-management systems.
You might also like to view...
The understanding that people are more likely to carry out decisions they helped to make is based on the research of ____________.
A) Kurt Lewin B) Douglas McGregor C) Frederick Taylor D) Chester Barnard
Short-term debt provides a more flexible form of financing than long-term debt
Indicate whether the statement is true or false
When a company announces that an executive is "Leaving to spend more time with his family":
a. It means the executive is retiring. b. It means that the executive has a health problem. c. It means that the executive is probably leaving for a different reason. d. It means that the executive is leaving to spend more time with his family.
We should expect the (weighted) average of all hurdle rates within a firm to be approximately equal to the overall WACC
Indicate whether the statement is true or false