After analyzing their company's strengths and weaknesses, top managers at Loan Bright decided that they would serve individual loan officers who typically only wanted to purchase small sets of homebuyer data, rather than bigger institutional clients
To meet the needs of this segment, Loan Bright simplified its sales contract, restructured its advertising efforts to focus on Google ads, and created a separate customer-service department. Loan Bright's strategy is best described as a(n) ________ strategy.
A) overall cost leadership
B) focus
C) differentiation
D) diversification
E) promotional
B
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The issuance of stock is reported as a financing activity
a. True b. False Indicate whether the statement is true or false
When a contract is partly printed and partly written, ________.
A. ambiguities are resolved in favor of the party who drafted the contract B. the printed terms control the written terms C. any presence of ambiguities renders the contract void and unenforceable D. the written terms control the printed terms if the two conflict
While a lawyer advises clients ________, a public relations counselor advises clients ________
A) to stay out of trouble; to embrace conflict B) on what to avoid; on what to embrace C) on what they could do; on what they must do D) on what they must say; on what they should say
What is fit as a selection principle?
What will be an ideal response?