Who will write the marketing plan in a small sized, start-up firm?
A) the chief executive officer B) the retail outlet manager
C) the brand manager D) the product manager
A
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It is necessary to know the budgeted number of unit sales to prepare production budget
Indicate whether the statement is true or false
Assume that the current yield curve is upward sloping or normal. This implies that:
A. short-term interest rates are more volatile than long-term rates. B. inflation is expected to subside in the future. C. the economy is at the trough of a business cycle. D. long-term bonds are less attractive to investors than short-term bonds. E. short-term interest rates are lower than the long-term interest rates.
A(n) ________ is best described as the strategic option that top managers decide most closely matches the current reality and which is then executed.
A. realized strategy B. dominant strategic plan C. bottom-up emergent strategy D. executive summary
Functional conflict is also known as constructive or cooperative conflict.
Answer the following statement true (T) or false (F)