The ________ is the longest and most important part of the speech.
A. blueprint
B. frame
C. body
D. introduction
E. conclusion
Answer: C
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Answer the following statement(s) true (T) or false (F)
1. Including product samples as an insert in collateral is a good idea. 2. In retail advertising, you should not give consumers pricing information. 3. National newspapers are useful for retail ads. 4. Newspaper ads are declining due to the declining readership of newspapers. 5. When writing collateral, it’s important to pay attention to graphics.
Hiroshi is more concerned with how his performance at an important business meeting furthers the cause of his company and his coworkers than his own personal prospects. This is a reflection of his _______ culture.
a. collectivistic b. individualistic c. low power-distance d. feminine
Effective empathic listeners welcome opportunities to hear something new or challenging and pay special attention to the eloquence of a member's words
True False
Which of the following is the minimal standard coefficient to argue that an instrument or research coders are performing reliably?
a. .95 b. .50 c. .70 d. 1.00