Which of the following is most likely a true statement about generational groups in the United States?
A) The Millennials account for nearly half of all discretionary consumer spending in the United States.
B) The Generation Xers are the most educated generation to date.
C) The baby boomers comprise the poorest segment of the population.
D) The Generation Xers form the largest segment of the population.
E) The Millennials are the most financially secure generation.
B
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Through the data mining application of ________, marketers offer promotions to noncustomers who share demographic characteristics with current customers
A) customer retention B) customer loyalty C) customer acquisition D) customer abandonment E) market basket analysis
The conservatism convention should not be used when the accountant is certain of a particular measure
Indicate whether the statement is true or false
All of the following are standards of comparison for financial performance measurement except:
a. rule-of-thumb measures. b. industry norms. c. assessment of risk. d. past performance.
Your first job was with a business supplier. Then you moved to a not-for-profit organization. In terms of channel lengths, you've worked primarily with ____ channels.
A)? Long B)? Short C) ?Intermediary D)? Retail E) ?Wholesale