One of the principal objectives of tort law is to prevent future harms and losses

a. True
b. False
Indicate whether the statement is true or false


True

Business

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Which of the following is a total dollar measure of liquidity?

a. accounts receivable turnover ratio b. cash to cash operating cycle c. number of days' sales in inventory d. working capital

Business

The popular music talent show American Idol has been generally acknowledged as the most profitable TV series in US history, in terms of advertising and merchandising revenue

Major sponsors of the show include Coca-Cola, AT&T Wireless, and iTunes, among others. Cups bearing the Coca-Cola logo were a prominent prop found on the show's judges' tables. The show also urged viewers to vote for contestants using AT&T's sms service. Contestants were routinely shown rehearsing for their performances with the help of Apple iPods. Which of the following advertising practices is apparent in this example? A) ambush advertising B) product placement C) angel dusting D) co-branding E) subliminal advertising

Business

In a promotion mix, ________ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events

A) personal selling B) sales promotion C) direct marketing D) advertising E) public relations

Business

Many profitable firms fail because of lack of cash. 

Answer the following statement true (T) or false (F)

Business