Which of the following statements is true of database marketing?
A. It is a quick and efficient process for obtaining meaningful consumer information and making marketing decisions to acquire customers.
B. It is the act of simulating the conditions under which a product is to be marketed.
C. It does not require someone with the technology know-how to keep the system up and running because it is fairly easy to use.
D. It refers to the act of promoting the sale of a product at the point of purchase.
Answer: A
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Best Buy is a category specialist for the electronics industry. This means the stores
A. have excellent after-sales customer service. B. avoid a self-service approach. C. offer a narrow but deep assortment of merchandise. D. sell only their own private-label brands. E. offer their customers narrow breadth and depth of merchandise.
Describe the role of advertising in marketing communications
What will be an ideal response?
General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools. This program, called the Box Tops for Education Program, is a means of changing light users into heavier users. In other words, it is a form of _____ segmentation.
A. lifestyle B. motive C. usage-rate D. demographic E. personality
How is the net income percentage calculated?
A. Total stockholders' equity divided by net sales B. Net Sales divided by net Income C. Net Income divided by Gross Margin D. Net Income divided by net Sales