What type of message should you avoid when expressing empathy?
What will be an ideal response?
"I know" messages
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Instead of bragging in one's body copy, a better approach is to:
a. Employ a rational approach toward the product b. Tell your readers what' your product will do for them c. Rely more heavily on visual elements d. Create a bullet list of benefits
When does reporting and evaluation occur in a campaign?
a. at the end of a campaign b. as soon as objectives are achieved c. throughout a campaign d. when baseline or comparison data is established
Why is earned media considered more valuable than owned media?
a. because the organization pays for presenting it b. because its message has news value beyond the organization c. because audiences repeat it on the internet d. because its message is presented across media as it came from the organization
Preparation in speech delivery and content __________ establishes credibility.
a. directly b. indirectly c. formally d. informally