He proved to be the nation's most influential Penny Press editor: _________________

Fill in the blank(s) with correct word


Horace Greeley

Communication & Mass Media

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In the opening of the interview, when people evaluate each another on the basis of limited external information, such as stereotypes and outward appearance, they are forming

a. credibility. b. motivation. c. first impressions. d. orientation.

Communication & Mass Media

Field of view can be applied only to news reporting

Indicate whether the statement is true or false.

Communication & Mass Media

Adrian is giving a scripted speech in front of a large audience. Midway through the speech, Adrian drops his printed manuscript. He should

A. politely apologize and bow to the audience, pick up his manuscript, and leave the stage. B. ignore the fallen manuscript and improvise the rest of his speech. C. loudly express his anger at messing up, snatch up the manuscript, and leave the stage. D. calmly pick up the manuscript, search for the page he was on, and continue with his speech.

Communication & Mass Media

The rhetor's attitude toward the subject and audience is the

A) purpose. B) persona. C) structure. D) tone.

Communication & Mass Media