The rhetor's attitude toward the subject and audience is the

A) purpose.
B) persona.
C) structure.
D) tone.


D

Communication & Mass Media

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Matching advertisers with potential customers with relative precision is

A) behavioral targeting. B) targeted marketing. C) common sense. D) illegal on the Internet.

Communication & Mass Media

One of the federal government's longest-running public relations efforts has been

A) convincing Americans about the need for free trade. B) persuading the public to be concerned about global warming. C) preparing and distributing "hometown" news releases by the military. D) White House tours E) marketing the poet laureate.

Communication & Mass Media

Because of _______________, consumers can switch cell phone carriers, or from wire-line to cell phone service, and retain their old telephone numbers

a) universal service b) number portability c) the Telecommunications Act of 1996 d) digital technology

Communication & Mass Media

Charlotte notices that her audience is starting to fidget and a few have begun putting away their materials. Charlotte needs to make one more crucial point before she ends her presentation. Her best course of action to adapt to her audience is to ________

a) stop as soon as possible and forget about her last point b) acknowledge the audience's feedback and explain that she has one more important point to make that will be worth their time c) continue on as if she does not notice the audience's fidgeting d) chastise the audience for their inattention

Communication & Mass Media