Why is it important that CRM be customer-driven rather than technology-driven?
What will be an ideal response?
This is because that to be successful, CRM implementations must involve an understanding of people, processes, and systems rather than just focusing on a narrowly defined IT application. Successful CRM necessitates that people change attitudes and that customer-facing processes change too. It is too often the case that companies just want to buy the CRM software and turn it on and then forget about it. This is one reason why they have such high failure rates.
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Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer price. This is an example of:
A) cost leadership. B) differentiation. C) cost focus. D) focused differentiation. E) consumer focus.
Revenues represent
A) increases in assets and/or decreases in liabilities. B) increases in assets and/or increases in liabilities C) decreases in assets and/or decreases in liabilities. D) decreases in assets and/or increases in liabilities.
A round chart divided into sections is called a pie chart
Indicate whether the statement is true or false
Describe the process of workflow analysis. Be sure to start your analysis in the proper place.
What will be an ideal response?