Social networking sites that compete directly with Facebook have a difficult time surviving; however, LinkedIn has survived by focusing on the needs of business professionals, who seek to network with colleagues, share their expertise, post online résumés, and look for new jobs. Write a value proposition for LinkedIn.
What will be an ideal response?
The answer should be something like this: to business professionals (target market), LinkedIn (name of service) offers a social network (category of service), providing a professional environment in which to network with colleagues, share your expertise, and advance your career.
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Consumer satisfaction/dissatisfaction is part of the ________ step of the consumer decision-making process
A) problem recognition B) information search C) evaluation of alternatives D) product choice E) postpurchase evaluation
What is the most common type of workplace friendship disengagement?
a. state-of-relationship talk b. cost escalation c. depersonalization d. displaced dissent
An escalator clause ensures that the customer does not incur financial hardship as a result of increases to the cost of a product.
Answer the following statement true (T) or false (F)
Organizational behavior (OB) typically includes the study of which of the following basic components?
A. Financial reporting B. Research and development C. Human behavior in organizations D. The task environment E. Customer retention