The categories Asian American, African American, and white are examples of _____ identities
a. racial
b. national
c. social class
d. religious
Answer: a
Communication & Mass Media
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What is the principle of uniformity in outlining?
What will be an ideal response?
Communication & Mass Media
Measuring message reception is more important than measuring understanding because understanding seems to occur independently of the messages received verbally
a. True b. False
Communication & Mass Media
A person who exhibits a ______ will pay close attention to other peoples’ communication in an effort to figure out others’ points of view.
A. behavioral uncertainty B. conventional MDL C. positive communicator reward valence D. rhetorical MDL
Communication & Mass Media
The process by which people consent to particular understandings as reflected in media representations is called
a. hegemony. b. the mass media effect. c. agenda setting. d. propaganda.
Communication & Mass Media