When developing concepts, it’s usually more effective when you
a. Write your body copy first, and let the concept develop later
b. Have every detail of design worked out before you go further
c. Ask the client “What should we do” rather than “What do you think of this idea?”
d. Say it straight, and then say it great
d. Say it straight, and then say it great
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Which of the following would NOT be useful in building the intercultural skills of tourists?
A. practice speaking up when you do not understand something B. gathering knowledge about the culture before one visits C. learning about local customs that may affect communication during your visit D. learning a few words of the local language
Ads designed to promote a special interest group’s point of view are what ads?
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. Cultural understanding implies that you should accept all cultural practices. 2. Immigrants who are younger and better educated tend to become acculturated more quickly. 3. Members of cultures that teach short-term orientation are more likely to prepare for the future academically. 4. A universalist culture is one in which people are treated as individuals rather than in terms of the groups to which they belong.
Smiling and pausing after you make your last main point is an example of a ________ transition.
A. verbal B. nonverbal C. novel D. unique