During the communication process, whose role is it to decode the message?
A. sender
B. intermediary
C. messenger
D. receiver
Answer: D
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Which stage of the problem-solving agenda involves brainstorming to generate as many ideas as possible without critiquing those ideas?
a. step 1: Define and delineate the problem b. step 2: Analyze the problem c. step 3: Identify alternative solutions d. step 4: Evaluate proposed solutions
Do not refer back to the introduction in your conclusion; that only bores the audience
Indicate whether the statement is true or false
Which of the following is TRUE of an attentive audience?
a. Attentive audiences often have a faint, frozen smile. b. An attentive audience moves often to demonstrate interest. c. An attentive audience doesn't move much. d. An attentive audience never expresses nonverbal disagreement.
Who does not need the knowledge of audience research?
a. media manager b. programmer c. advertiser d. marketer e. none of above