Deja is CEO of Elite Feet, a shoe company that caters to a high-end market, she knows that her clientele will be impressed if the company develops socially responsible programs and that doing so is good for the environment and for the company. She is unsure what she needs to do to start the program and comes to you for advice. What are the three primary things Deja will need to do to have an effective socially responsible program at Elite Feet?
A. She needs to be totally committed along with the rest of the top management of the company; in addition, she should plan the program carefully and appoint a capable director to implement the program.
B. She should research programs that other shoe companies do and copy them.
C. She should make sure the employees are totally committed to the program before it is implemented and audit their performance regularly to be sure they are following through on program goals.
D. She should ensure that the program is relevant, modern, and has many aspects that can be used to promote the company and develop a following.
Answer: A
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