A manufacturer replenishes their packaging materials according to the economic order quantity model. They use 25,000 cases of packaging materials per year and order 500 cases at a time
Their cost to carry a case in inventory for a year is $12. How much does it cost them to place an order with their supplier?
A) $12
B) $60
C) $720
D) $5
Answer: B
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Gross profit is calculated as ________.
A) sales revenue less sales discounts and allowances B) sales revenue less operating expenses C) net sales revenue less sales discounts D) net sales revenue less cost of goods sold
Which attribution theory would rate high on distinctiveness and consensus, but low on consistency of the three determinants of attribution?
What will be an ideal response?
After the business analysis phase of the new product development process, a physical version of the product is typically developed. This is called a ________
A) test market B) focus group C) business analysis D) product concept E) prototype
All of the following elements of the promotional mix are considered non-personal EXCEPT:
a. advertising b. sales promotion c. personal selling d. publicity e. marketing