All of the following elements of the promotional mix are considered non-personal EXCEPT:
a. advertising
b. sales promotion
c. personal selling
d. publicity
e. marketing
c. personal selling
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Most companies use direct marketing as a supplementary channel or medium
Indicate whether the statement is true or false
Dubberly Corporation's cost formula for its manufacturing overhead is $30,600 per month plus $64 per machine-hour. For the month of March, the company planned for activity of 7,900 machine-hours, but the actual level of activity was 7,880 machine-hours. The actual manufacturing overhead for the month was $558,610.The manufacturing overhead in the planning budget for March would be closest to:
A. $536,200 B. $534,920 C. $558,610 D. $560,028
Outdoor advertising would best be suited for a company whose communication objective is to
A. expand exposure time of its advertising messages. B. explain a complex product advantage. C. attain brand awareness. D. create an attitude change. E. stimulate product trial for a new gadget.
The producer of a certain bottling equipment claims that the variance of all its filled bottles is .027 or less. A sample of 30 bottles showed a standard deviation of .2 . The p-value for the test is _____
a. between .025 and .05 b. between .05 and .01 c. .05 d. .025