When examining the balance sheets of a merchandising company and a manufacturing company, the number of inventories shown on the balance sheet of the merchandising company will be greater than the number of inventories shown on the balance sheet of the manufacturer
Indicate whether the statement is true or false
false
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Which of the following ads depict an informational appeal?
A) Thompson Water Seal can withstand intense rain, snow, and heat. B) The California Milk Processor Board ran the successful "Got Milk?" ad to boost declining sales. C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign. D) Pringles advertised "Once You Pop, the Fun Don't Stop" for years. E) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good."
A membership relationship is a formalized relationship between the firm and an identifiable customer that may offer special benefits to both parties
Indicate whether the statement is true or false
An employer will also be held responsible for acts of discrimination committed by an employee even if it was unaware of the employee's actions
Indicate whether the statement is true or false
The maker of Luvs diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising
A. reach. B. repetition. C. frequency. D. targeting. E. exposure.